Service Design
Persona Development: a practical approach to putting your customers at the heart of services
Are you customer focused?
Do you say that you “put customers at the heart of what you do”?
Would you like to take an important and meaningful step towards achieving that goal?
We can help
Involving customers in decisions leads to better services. It isn’t always practical to have customers in the room with you when you make every decision.
Service user personas give your staff a useful tool to empathise with your customers and put them at the heart of decision making.
We work with your teams so that they lead on creating personas for their own services.
Programme
Persona development:
Team collaboratively develops, designs and publishes a set of personas for future use across the service
Suitable for
Organisations that say they put customers at the heart of what they do and are looking for a first step towards shifting the culture towards doing this.
What our clients say about us
Our Persona project for Valleys to Coast Housing Association was highlighted in the Chartered Institute of Housing (Wales) Good Practice Compendium 2017.